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An in-depth comparison of Apollo.io and Outreach to help enterprise and mid-market sales teams choose the right platform.
| Feature | Apollo.io | Outreach | Winner |
|---|---|---|---|
| Pricing | $49-79/user/mo - Transparent pricing | Custom enterprise pricing (typically $100+/user) | Apollo |
| B2B Contact Database | 275M+ contacts included | No database - requires integration | Apollo |
| Workflow Automation | Good - multichannel sequences | Excellent - advanced enterprise workflows | Outreach |
| Salesforce Integration | Strong integration | Deep native integration (best-in-class) | Outreach |
| Conversation Intelligence | Call recording included | Advanced conversation intelligence + coaching | Outreach |
| Ease of Use | User-friendly, shorter learning curve | Complex, requires training | Apollo |
| Data Enrichment | Built-in enrichment + verification | Requires third-party integrations | Apollo |
| Best For | Mid-market teams needing data + engagement | Enterprise teams with complex workflows | Tie |
Best for mid-market teams that need an all-in-one platform with built-in prospecting data and affordable pricing.
Best for enterprise teams that need advanced workflows, deep Salesforce integration, and conversation intelligence.
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